Department store john lewis can roll out its initial advertising campaign to its household insurance merchandise on social media nowadays, followed by a seven-week tv and press campaign starting tomorrow evening on itv1.
The ad features stop-motion animation, a protective cover of fleetwood mac’s don’t stop, and introduces the tagline : ‘if it matters to you personally, it matters to us. ’
John lewis says it really has had year-on-year sales growth of 27% on its insurance merchandise, that embrace household, motor, travel, wedding and pet cover. household comprises concerning two-thirds of its overall insurance business.
John lewis spokesman craig inglis told promoting magazine : “we’ve still got quite low awareness that john lewis is in insurance, therefore this campaign is intended to address specifically that.
“If you inspect a few as to firmly the advertising around insurance, it without a doubt will are inclined to focus in by the negative of why you insure – such clearly as the things which can go wrong.
“What we attempted to do was specialize in the positives : the fact you insure your apartment is wish to'>you desire to insure the products that very matter to you personally, and that is a special and a lot of positive angle by the insurance market and plays by the unique trust in the following brand. ”
Rsa underwrites john lewis’s home, wedding and pet insurance merchandise.
0 comments:
Post a Comment